What started as a favourite refreshment after Golf, the “19th Hole”, has been rebranded to Angostura® Chill and is now available in Australia. All three flavours – Angostura® Chill Lemon Lime & Bitters, Angostura® Chill Blood Orange & Bitters and Angostura® Chill Hibiscus and Bitters can be purchased at major retail chains in the Australian market.

Angostura® Lemon Lime & Bitters was previously available in Australia before Angostura® rebranded its carbonated non-alcoholic beverage in July 2021. Australia is the first international market that welcomes the Angostura ® Chill beverage.

The two new flavours that have been released in Australia – Angostura® Chill Blood Orange & Bitters and Angostura® Chill Hibiscus & Bitters are packaged with a clean new look which is part of the rebranding exercise.  

In fact, Angostura® Lemon Lime & Bitters which is manufactured in Trinidad and Tobago is a popular carbonated soft drink, with 100,000 bottles alone served in bars in Australia annually. The high demand for ANGOSTURA® bitters which the Australian market mixes with lemon, lime and soda, inspired the creation of the original Angostura® Lemon, Lime & Bitters brand in 2007. Hence, Angostura® took a decision to select Australia as the first international market for the launch of its rebranded Angostura Chill®.

Angostura® Chill is the Official Refreshment Partner of the HERO Caribbean Premier League T20 tournament, which will be broadcast internationally from August 31st, 2022 (including to a cricket loving Australian audience) will help seed the new range.

Ian Forbes, Chief Executive Officer (Ag.) of Angostura® says, “Angostura® Chill is a brand from the Caribbean that celebrates the best flavours, energy, and attitude of the region. If there’s one thing that unites all the Caribbean islands and indeed many Australians, it is a deep passion for cricket and a good time which we call lime. Given the history the brand has with this market, it seems only right for the first place Angostura® Chill launches outside of its Caribbean homeland is Australia. While separated by thousands of miles geographically, the ‘no worries’ Australian mentality and relaxed energy of the Caribbean makes us feel a lot closer.”

The distributor for Angostura® Chill in Australia, NIRAS says, “Angostura® Chill is formulated with the premium refreshing flavours the Australian palate adores. Angostura® Lemon, Lime & Bitters is the original non-alcoholic drink and the new flavour expressions Angostura® Chill has formulated coupled with the very modern aesthetic which was specifically designed for the Australian market will help attract a new generation of consumers that are in search of distinctive flavours and refreshments. There is a natural synergy between the relaxed energy of the Caribbean and the ‘no worries’ Australian lifestyle that is synonymous with Angostura® Chill which will resonate with consumers in that country.”