Port of Spain, Trinidad. April 1st, 2022: Angostura® Chill is proud to announce that the brand will be extending its sponsorship of the Hero Caribbean Premier League (CPL) tournament. For the 2022-2024 seasons, Angostura® Chill will continue to refresh fans at refreshment zones at all T20 matches and all drinks breaks will be named “Chill” breaks in honour of Angostura® Chill.
Angostura® Chill is the only soft drink in the world made with the legendary ANGOSTURA® aromatic bitters. The sponsorship of CPL, which attracted over half a billion viewers in 2021, was instrumental in driving visibility and awareness of the rebrand from Angostura® Lemon Lime and Bitters to Angostura® Chill and provided a global platform with the vast international viewership which spans cricket fans from the US to the UK, Australia to India. The sparkling non-alcoholic refreshment shares the home isles of the Trinbago Knight Riders.
CPL Commercial Director, Jamie Stewart commented, “Angostura® is one of the region’s great brands, proudly Caribbean but truly global. The innovative Angostura® Chill products have delighted players and fans alike for the last three years, and it is with great pleasure that we continue this partnership for three more. We look forward to more delicious refreshment from Angostura ® Chill, as together we enjoy the biggest season yet for “the biggest party in sport.”
Kathryna Baptiste Assee, Group General Counsel and Corporate Secretary at Angostura Ltd said: “Angostura® Chill is a brand from the Caribbean that celebrates the best flavours, energy, and attitude of the Caribbean. The deep passion for cricket and a good lime unites all of the Caribbean islands. The CPL T20, is a vibrant, colourful, inclusive expression of our collective Caribbean heritage and therefore is a natural fit for our Caribbean brand – Angostura® Chill, which is enjoyed across the region. As we extend the Angostura® Chill range beyond the classic zesty Lemon, Lime & bitters, tangy Blood Orange & bitters, and vibrant Sorrel & bitters into another exciting flavour, we are also expanding the international footprint of the brand. This CPL partnership puts Angostura® Chill on the world stage and will make the brand synonymous with the upbeat, collective energy of Caribbean T20 cricket.”