INSPIRED BY THE TIMELESS CARNIVAL SPIRIT OF TRINIDAD AND TOBAGO
Port of Spain, Trinidad September 24th, 2021 – Angostura® continues to diversify its brand portfolio by launching its second Spiced Rum, Angostura®Tamboo which is rooted in the authenticity of the Angostura® story. Angostura® Tamboo Spiced Rum was inspired by the timeless carnival spirit of Trinidad and Tobago, named after the handmade bamboo instruments, that created the soundtrack of carnival long before Caribbean steel drums were invented. The tagline also instills the spirit of carnival, ‘Live the carnival way.’
Angostura® Tamboo Spiced Rum was expertly crafted by Angostura® blending team using Caribbean spices: cinnamon, cardamom and clove. On the palate, warm cinnamon adds to the bold vanilla, cake tones; very inviting nutmeg and smoky cardamom flavors exudes the spirit with a marzipan finish. The aroma is a smooth, balanced, rich and versatile finish with notes of vanilla and toffee apples.
With its vibrant and exotic nature, Angostura® Tamboo Spiced Rum is the perfect, playful partner to all of life’s Carnival moments and it likes to dress accordingly – carefree, fast and fun. The packaging is rich and colorful depicting the cultural aspects of Trinidad and Tobago fused with the beats of Carnival; real cork stopper and lip to provide a better pouring experience.
Despite the challenges of the global economy brought on by the pandemic, there is a growing demand globally for spiced and flavoured rums according to Spirit Business as well as innovative packaging. Hence, Angostura® continues to conduct research and development and innovate to meet changing demands.
Angostura® Tamboo Spiced Rum in a highball glass with some sweetly sour citrus, it’s a drink fit for calypso kings and queens or whoever you want to be.
Angostura® Tamboo Spiced Rum will be launched in the UK, USA and EMEAA within Q3 and Q4 2022. It is currently available in the TT market at all leading Supermarkets, Angostura’s Solera retail outlets with locations is St. Clair, Port of Spain and C3 Centre, San Fernando and online at Solera.tt.com.