After a 2-year absence, ANTAD was the perfect vehicle to announce Angostura’s return to the Mexican market.
The House of Angostura® showcased the bitters Brand to potential customers, engaged local mixologists and bartenders and sampled cocktails with thousands of consumers at Expo ANTAD & Alimentaria México. This event is the leading professional event for the Retail, Hotel and Restaurant sector in the food industry supply chain in Latin America with an audience of over 20,000 visitors.
The annual 3-day event which was held from May 17th to May 19th, 2022 focused on generating business opportunities and relying on alternative activities to publicize the attributes and benefits of the products and services presented.
Our distributor in the North America, Mizkan America, Inc, engaged their partners in Mexico, Miramar, as distributor for our bitters range in Mexico.