With a Delicious Dash of Bitters, the Refreshing New Non-Alcoholic Brand Embraces the Power of Chilling 

Port of Spain, Trinidad, July 16th, 2021 – Angostura®, producer of the world’s most distinctive, loved, and respected bitters since 1824, launched Angostura® Chill, the only soft drink in the world made with Angostura® aromatic bitters. Two crisp, bold flavours of Angostura Chill — Lemon, Lime & Bitters and Blood Orange & Bitters — hit the shelves in CARICOM Markets on July 15, 2021. A third flavor, Sorrel & Bitters, will be available in the CARICOM markets in October 2021. 

“Bitters-based refreshers have been fashionable for centuries and Angostura has the distinct opportunity to build upon its iconic past to introduce a modern and vibrant take on the classic for a new generation. As the demand for soft drink innovation grows, we crafted Angostura Chill with our consumers in mind to bring a unique edge and a much-needed break from the ordinary, as both a carbonated soft drink and mixer,”

Ian Forbes, Angostura CEO (Ag.)

As expected from a brand named ‘Angostura Chill,’ the simple and stress-free refreshment is a call to kick back, relax and embrace your chill. All the flavours are the perfect addition to any occasion from the golf course to the backyard, whether poured over ice or garnished with a cocktail.  

Angostura Chill flavours include:  

Lemon, Lime & Bitters – The perfect marriage of the tart sweetness of citrus soda with the intricate flavour profiles of Angostura® aromatic bitters.

Blood Orange & Bitters – Sweet and citrus blood orange flavour with a hint of Angostura® aromatic bitters, bearing a sweet and tangy finish.

Sorrel & Bitters –  Bright, bold sorrel flavour balanced with warm spices, having a long finish of Angostura® aromatic bitters botanicals. Available in the Trinidad & Tobago market only.         

This new chapter in refreshment can be traced all the way back to the 1880’s when London journalist George Augustus Sala traveled to Sri Lanka and documented how he relaxed and refreshed:

“You put your legs up on the chair’s broad arms; and you sip your lemonade, Angostura’s, [sic] and ice; and you need not speak to anybody; and you watch the Passing Show.”  

Now, as the first-ever carbonated soft drink made with Angostura® aromatic bitters, Angostura Chill is cool, colourful, and full of flavour and life.  

To celebrate the launch, the new brand’s “Choose Your Chill” campaign invites city-dwelling Gen Z and Millennial consumers seeking fun and relaxation to “choose their chill” as a reward for their socially busy lifestyles. “Choose Your Chill” will roll out at various times across all markets globally in 2021 and will come to life through a number of elements, including point of sale, on- and off-premise activations, digital, social, and experiential events.