House of Angostura® launches Portfolio in Azerbaijan
Port of Spain Friday 13th July, 2018: The House of Angostura® has successfully launched its rums and bitters in Azerbaijan with a newly appointed distributor, BIBIT MMC.
Azerbaijan will now enjoy the complete Angostura premium rum range – Angostura® 1919, Angostura® 1824, Angostura® 1787, Angostura Reserva®, Angostura® 5 Year Old Rum, and Angostura® 7 Year Old Rum – as well as the company’s herbal liqueur, Amaro di ANGOSTURA®, and its iconic ANGOSTURA® aromatic bitters and ANGOSTURA® orange bitters.
Angostura’s Azerbaijan distributor, BIBIT MMC, is a well-established and active proponent of bar and cocktail culture in the country. BIBIT MMC Managing Director, Husein Khudaverdiyev, says: “Here at BIBIT MMC we are always in search for unique, quality products to extend our spirits portfolio and our cooperation with the House of Angostura is a very important milestone in our business development. We aim to be at the forefront of the local cocktail and drinks culture development in Azerbaijan, and Angostura’s products perfectly match our philosophy and our zeal for giving Azerbaijani customers the best the world can offer.”
Following a portfolio presentation to familiarise the BIBIT MMC’s Sales Team with the products in the House of Angostura® portfolio, the launch campaign kicked off in March with a series of special events in in Azerbaijan’s capital, Baku, introducing both consumers and trades people to the House of Angostura®’s products.
As part of the launch activities, renowned bartender, Nazar Makarov, a finalist in the Angostura Global Cocktail Challenge 2014 and Angostura’s National Brand Ambassador for Ukraine, led an Angostura mixology masterclass for the local bartender community, which demonstrated how to incorporate Angostura’s products into their repertoires.
The House of Angostura® Cocktail Night, the official launch party, was held on 16 March 2018 at Buddha Bar Baku, a popular venue at the heart of Azerbaijan’s capital city. Makarov was the guest-bartender at the event, serving Orange Daiquiris with Angostura® 1919 and Trinidad’s renowned Queen’s Park Swizzle with Angostura® 7 Year Old Rum, as well as a selection of other signature drinks and cocktail classics using Amaro di ANGOSTURA® and ANGOSTURA® aromatic bitters.
Dimitri Belyavsky, Regional Director of Artisan Spirits Limited, Angostura’s agent for Europe, Middle East, Asia & Africa, said of the launch, “The on-trade scene has been showing extensive development in Azerbaijan in the recent periods. As the local trade and end-consumer become more knowledgeable and discerning it is just the right time to introduce them to the unique world of Angostura.”