ANGOSTURA NAMED MOST SUCCESSFUL MARKET ENTRANT BY TTMA
Port of Spain, 31st October, 2017. The House of Angostura, steeped in history and home to the world-famous Angostura® aromatic bitters and award-winning rum range, is proud to accept its latest award from the Trinidad and Tobago Manufacturers Association (TTMA). Named the Most Successful Market Entrant in the Large Business category, the TTMA recognized the company’s ability to break barriers in business development and expansion and this is aligned to the fact that its rums have been named ‘the world’s most awarded rum range’ by the Rum Masters in the past two years.
Winning the Manufacturers Association’s award, will assist in their efforts to enter new markets, especially in the Latin American territories, where they are making great progress. Angostura’s focus on the growth of their business not only at home but abroad, has lead them to move toward investments in several lucrative l markets.
Angostura is one of the Caribbean’s leading rum producers with a superb collection of rum brands and is the world’s market leader for bitters. Its international range includes: Angostura® aromatic bitters, Angostura® orange bitters, Angostura® 1824, Angostura® 1787, Angostura® 1919, Angostura® Reserva, Angostura® 5 year-old, and Angostura® 7 year-old. Local brands include Angostura® Single Barrel rum, White Oak rum, Forres Park Puncheon rum, Black Label rum, Royal Oak rum and Angostura® Lemon Lime and Bitters. Angostura® aromatic bitters has not been changed since the first bottle was introduced to the world in 1824 and is available in 170 markets around the world.
Trinidad and Tobago should feel proud that this national company has been able to successfully export its quality products for almost 200 years. Products, which have been created here in the twin island republic, at the state-of-the-art distillery in Laventille, with a staff of approximately 350 local professionals.
The idea of being ‘Proudly Manufactured in TT’ means that at Angostura, the staff are not only proud of their accomplishments as a team, but of their dedication to ensuring that every product is created to perfection. Citizens of Trinidad and Tobago should be honored to know that Angostura is a company that can manufacture high-quality products locally, which are appreciated the world over. They believe that the key to their success lies in the hard work of its employees and the determination in ensuring that they uphold good ethics, integrity and the highest standards in management and environmental practices.
The company personifies the spirit of Trinidad and Tobago through its marketing campaigns both here and abroad and embodies the essence of Big-heartedness, Enrichment and Inclusiveness, through their products and all that they do. Their Rum Day celebrations, Rum Festivals, presence in all-inclusive fetes and the like, show their dedication to the nation. They started a cocktail culture that has grown from strength to strength, which has spawned their now well-known, Global Cocktail Challenge, which shares with the international bartending community, the brands of the House of Angostura and the Trinbagonian Carnival experience. This international event which takes place in Trinidad every two years on Carnival Sunday, brings the best bartenders from around the globe, together to compete at the highest level to produce cocktails that showcase our country’s products. It exposes at least 100 persons to the spirit of the islands, the vibrancy of its people and what the country offers; from food to flora and fauna.
With recent economic developments, there have been calls from the local business community to encourage the purchase of locally manufactured goods across various industries. With an aim to do this, the TTMA has started the initiative of Support Local/Buy Local, and Angostura is encouraging fellow members, customers and the public at large to purchase locally made goods and support local services, hereby strengthening our local economy. While the company spreads its wings abroad, Angostura plans to continue to share information with the TTMA and its members about their products. They will continue to promote their brands throughout Trinidad and Tobago and expand their retail business through Solera.
The Vision of Angostura is to be the world’s best performing supplier of bitters and the most trusted and admired beverage company in the region. It plans to lead the industry with unique products, while enriching lives by creating moments that bring joy and laughter and at the same time, curating a portfolio of brands that bring the spirit of Trinidad to the world.