Port of Spain, Trinidad. March 2017: The House of Angostura is proud to announce its’ success at one of the most respected and high-profile trade competitions in the industry, The Spirits Business – Rum Masters Competition 2017. Its’ newest addition to the family of premium rums Angostura® 1787, was awarded a Gold medal in the Dark Rum- Ultra Premium category. Angostura’s twelve year-old rum (Angostura 1824®) and its Angostura 1919®, both earned Gold medals in the Dark Rum- Aged 7-12 year and Gold rum- Super Premium categories respectively. Angostura® 7 year-old premium rum and its 3 year old white rum, Reserva won silver medals. In February 2017, the Spirits Business – Rum Masters competition brought together, leading and independent rum experts, who gathered at Rum and Sugar in London’s West India Quay, to recognize and honour the world’s finest brands, by engaging in a blind tasting competition. This year, the competition was judged by a panel chaired by Kristiane Sherry and joined by Timothy Falzon, head bartender at Mahiki; Chris Mathurin, co-founder of rum blog Rumming.co.uk; and Keegan Menezesm Drinkapparition blogger.
As part of Angostura’s ongoing CSR efforts in the Laventille/Morvant community, the company held its third Junior Career Fair at the House of Angostura last month. Approximately 200 form 3 students from the following schools took part in the day’s activities: Success-Laventille Secondary School, Malick Secondary School and Russell Latapy Secondary School. The aim of the fair was to introduce the students to the world of work by engaging them with members of the company’s staff, covering a broad field of careers such as marketing, finance, information technology, chemistry, security and engineering. They were also able to gather information on what academic or vocational qualifications they may be required to obtain, in order to, apply for a position at Angostura or any other organization in the future. “Angostura was delighted to host this Career Fair. I believe that both the students and our staff, who volunteered their time, enjoyed and gained from the interaction. The students were enthusiastic and interested. We hope that this will assist with the choices they make in the future” Genevieve Jodhan, CEO.
Launched just a decade ago, Angostura® Lemon Lime and Bitters has grown into an iconic, international brand, enjoyed in Trinidad and Tobago, throughout the Caribbean, and in Australia, its largest market. Today, with the brand poised for international expansion, Angostura® Lemon Lime and Bitters has launched a new, redesigned packaging, supported by an advertising campaign — “Live Love Be” — which communicates the brand’s core attributes to its many consumers. The new packaging, designed by GOOD Creative UK, retains the striking lemon and lime colour palette that is intrinsic to the brand, while elevating the iconic ANGOSTURA® logo to the head of the design, making it a key focal point. “The packaging redesign strengthens the connection between Angostura® Lemon Lime and Bitters and its ‘mother brand,’ ANGOSTURA® aromatic bitters, through elements such as the yellow tab,” says Angostura® CEO Genevieve Jodhan “The effect of this will be to reinforce the fact that Angostura® Lemon Lime and Bitters is the only carbonated soft drink in the world that contains ANGOSTURA® aromatic bitters,” Mrs. Jodhan adds, “Our goal is to align the look and essence of the brand in all of our markets as we build the brand globally.” In-depth consumer research guided the brand’s Live Love Be campaign, which recognises that Angostura® Lemon Lime and Bitters consumers are socially active and focused on the enrichment of life and inclusiveness “The Live Love Be campaign includes a well-rounded combination of media and promotional activity and a very strong presence in our trade channels,” says Brand Manager Lawn Davis, “It reflects the personality of Angostura® Lemon Lime and Bitters consumers: They Live by being aware and involved in every actual, waking moment; they Love whole-heartedly and go for it with all that they’ve got and Be, by staying true to who they are.” The new packaging and advertising campaign rolls out on May 11, 2017.