Angostura celebrates 195 years by giving back to society

On Saturday, June 8th, in commemoration of its 195th anniversary as a company, The House of Angostura played host to a wide array of businessmen, dignitaries, Members of Parliament, Ministers of Government, local celebrities, customers and clients, at its Gala Dinner and Charity Auction at the Hyatt Regency, Trinidad. The event celebrated the company’s 195th year of being in business, and as a corollary, raised funds to assist in the construction of a specialized playground for the Princess Elizabeth’s Home.

On auction that night, were two one-of-a-kind spirits, the Bunnahabhain 39-year-old Islay Single Malt Scotch Whisky Distillery Manager’s Reserve and the ultra-premium rum, created specifically for this occasion, Infinity by Angostura, which contained within its crystal decanter a blend of Angostura’s finest rums, the youngest being 17 years old.

At the end of the night a total of two hundred and thirteen thousand dollars ($213,000.00) was raised for the playground, which will be specifically engineered to cater for the various needs of the children who are catered to by the home. Chairman of Angostura Holdings Limited, Mr. Terrance Bharath, stated, “We would like to give the children the gift of laughter and the ability to dream on a playground that is state of the art and which will not hurt them with their special needs.”

Angostura and A.R.R.O.W continue to improve Literacy in the Laventille/Morvant community

Heeding the call by the Prime Minister, the Honourable Dr. Keith Rowley, to help improve schools in the Laventille/Morvant area, the House of Angostura has, for several years, been supporting the A.R.R.O.W. Foundation in raising the standards of reading and spelling and improving the numeracy level of children both at the Primary and Secondary school levels.

This year, Angostura is proud to sponsor Phase I of the A.R.R.O.W. (an acronym for Aural, Read, Respond, Oral, Write) Literacy Program at the Malick Secondary School. Students will be selected from the school population and assessed in their reading and spelling to address their individual literacy needs. They will then be placed into individual learning programs catered to their specific needs. Parents and teachers will also participate in workshops geared towards providing additional support to these students during the program.

Angostura’s Executive Manager – Corporate Services, Rahim Mohammed, stated “Angostura is cognizant of its role as a model corporate citizen within the community of Laventille/Morvant, which it takes very seriously. The Company has supported many initiatives over the years that seek to improve the lives of its residents, in particular the youths of the community and we are pleased to once again be able to work with the A.R.R.O.W. Foundation to bring its literacy program to yet another school in the area”.

Christopher Bonterre, Managing Director, A.R.R.O.W. Foundation, commended Angostura for its continued support of the program. “There is such compelling evidence of the link between low literacy skills and poor behaviour and it is in this vein that A.R.R.O.W is committed to giving all students an opportunity to not only improve their literacy skills, but to also improve their self-esteem and self-confidence, which are crucial to students believing in themselves and their abilities. We would like to again thank Angostura for its vision towards nation building in Trinidad and Tobago, and towards A.R.R.O.W.’s mission of providing a promising future for all our children”.

Angostura hosts Global Distributors’ Forum in Miami

Port of Spain, Trinidad, 4th July, 2019. From June 23rd to 26th the House of Angostura hosted its 5th biennial Angostura® Global Distributors Forum at W South Beach, Miami. In attendance were thirty distributor markets who represented countries such as Hong Kong, Denmark, Brazil, Latvia, South Africa, Spain, Ukraine, Vietnam, Australia, Malaysia, the Netherlands, the United States and of course, Trinidad and Tobago.

The Chairman, Terrence Bharath, Executive Manager – Corporate Services and Acting Executive Manager – Marketing, Rahim Mohammed and Executive Manager – Regional Sales, Alejandro Santiago, were in attendance. The forum saw an exchange of ideas with our team with a view to further understanding markets and with the ultimate goal of expansion. The agenda was packed with meetings and brain storming sessions running back to back.

The theme for this year’s forum was “New Ways of Working”, and discussions held were based on the topic of new organizational innovation models and the new ways of working. Over the four days presentations were made by some of the well-known and respected experts in the industry, including Phillip Duff, Derek Brown and Miguel Lancha. Through our guest speakers we delved into trends in the industry and the dilemma of catering for real time needs, in a time where required skills are changing faster than the employee basis of most organizations. Best practices were presented by markets that were able to successfully translate the global strategic plans into tactical market plans and executions.

The conference also provided a medium for attendees to share our global strategy and direction for our brands; understand the needs of our distributors; enable more effective management of partnerships; share best practices of top performers and consumer insights and initiate new distributors into the network.

To wrap up the conference we engaged well known mixologist Tom Walker, who presented six cocktails to attendees. These cocktails were a twist to some popular classics using Angostura rums and Angostura® aromatic bitters. The objective was to showcase new modern classics using the House of Angostura’s portfolio of products.

The Chairman, Terrence Bharath, is quoted as having said, “In our thrust for outward expansion and foreign growth, these meetings are integral to our push to expand. I am delighted to have met so many of our Distributors from around the globe and I have, on behalf of Angostura, given my commitment to work closely with our foreign partners as we advance our mutual goal of penetrating more foreign markets. Thank you for this very productive four days”.

Block the date – June 8th 2019

A night that enables us to enhance the lives of very special children while we celebrate in all its splendor, 195 years of our local brand.

Exhilarating Auction of one of the world’s most exclusive limited-edition rum’s – Angostura Infinity Rum.

Proceeds of the night to be used to upgrade the Princess Elizabeth Home with a state-of-the-art specialty playground for their kids.

Diamond Jubilee

Angostura® aromatic bitters is proud to have held a Royal Warrant of Appointment from HM Queen Elizabeth II since 1955. In 2012, the 60th year of her Majesty’s reign, we broke with nearly 200 years of tradition by re-designing the Angostura ® aromatic bitters. This was with the aim to raise funds for the Queen Elizabeth Scholarship Trust, the official charity of the Royal Warrant Holders Association, which makes awards to craftsmen and women to help them further their careers. Only 24,000 bottles were available world-wide.