ANGOSTURA NAMED MOST SUCCESSFUL MARKET ENTRANT BY TTMA

Port of Spain, 31st October, 2017. The House of Angostura, steeped in history and home to the world-famous Angostura® aromatic bitters and award-winning rum range, is proud to accept its latest award from the Trinidad and Tobago Manufacturers Association (TTMA). Named the Most Successful Market Entrant in the Large Business category, the TTMA recognized the company’s ability to break barriers in business development and expansion and this is aligned to the fact that its rums have been named ‘the world’s most awarded rum range’ by the Rum Masters in the past two years.

Winning the Manufacturers Association’s award, will assist in their efforts to enter new markets, especially in the Latin American territories, where they are making great progress. Angostura’s focus on the growth of their business not only at home but abroad, has lead them to move toward investments in several lucrative l markets.

Angostura is one of the Caribbean’s leading rum producers with a superb collection of rum brands and is the world’s market leader for bitters. Its international range includes: Angostura® aromatic bitters, Angostura® orange bitters, Angostura® 1824, Angostura® 1787, Angostura® 1919, Angostura® Reserva, Angostura® 5 year-old, and Angostura® 7 year-old. Local brands include Angostura® Single Barrel rum, White Oak rum, Forres Park Puncheon rum, Black Label rum, Royal Oak rum and Angostura® Lemon Lime and Bitters. Angostura® aromatic bitters has not been changed since the first bottle was introduced to the world in 1824 and is available in 170 markets around the world.

Trinidad and Tobago should feel proud that this national company has been able to successfully export its quality products for almost 200 years. Products, which have been created here in the twin island republic, at the state-of-the-art distillery in Laventille, with a staff of approximately 350 local professionals.
The idea of being ‘Proudly Manufactured in TT’ means that at Angostura, the staff are not only proud of their accomplishments as a team, but of their dedication to ensuring that every product is created to perfection. Citizens of Trinidad and Tobago should be honored to know that Angostura is a company that can manufacture high-quality products locally, which are appreciated the world over. They believe that the key to their success lies in the hard work of its employees and the determination in ensuring that they uphold good ethics, integrity and the highest standards in management and environmental practices.

The company personifies the spirit of Trinidad and Tobago through its marketing campaigns both here and abroad and embodies the essence of Big-heartedness, Enrichment and Inclusiveness, through their products and all that they do. Their Rum Day celebrations, Rum Festivals, presence in all-inclusive fetes and the like, show their dedication to the nation. They started a cocktail culture that has grown from strength to strength, which has spawned their now well-known, Global Cocktail Challenge, which shares with the international bartending community, the brands of the House of Angostura and the Trinbagonian Carnival experience. This international event which takes place in Trinidad every two years on Carnival Sunday, brings the best bartenders from around the globe, together to compete at the highest level to produce cocktails that showcase our country’s products. It exposes at least 100 persons to the spirit of the islands, the vibrancy of its people and what the country offers; from food to flora and fauna.

With recent economic developments, there have been calls from the local business community to encourage the purchase of locally manufactured goods across various industries. With an aim to do this, the TTMA has started the initiative of Support Local/Buy Local, and Angostura is encouraging fellow members, customers and the public at large to purchase locally made goods and support local services, hereby strengthening our local economy. While the company spreads its wings abroad, Angostura plans to continue to share information with the TTMA and its members about their products. They will continue to promote their brands throughout Trinidad and Tobago and expand their retail business through Solera.

The Vision of Angostura is to be the world’s best performing supplier of bitters and the most trusted and admired beverage company in the region. It plans to lead the industry with unique products, while enriching lives by creating moments that bring joy and laughter and at the same time, curating a portfolio of brands that bring the spirit of Trinidad to the world.

New Zealand Bartender Wins Angostura® Global Cocktail Challenge 2018

Superstar bartender Ray Letoa of New Zealand has won the Grand Finals of the Angostura® Global Cocktail Challenge 2018. Second Place went to Johnny Mansoor of Lebanon and Third Place to Maximiliano Vallée Valletta of Canada.

According to Head Judge Mike Ryan, the top three were separated by the smallest of margins. Mr. Letoa won because his cocktails best “captured the vibrancy and exuberance of the islands of Trinidad and Tobago and of the House of Angostura®” he says.

Mr. Letoa was up against 10 other top bartenders from around the world in a fierce competition which saw the contenders create spectacular cocktails using world-famous ANGOSTURA® aromatic bitters, ANGOSTURA® orange bitters, Angostura® Rums and Amaro di ANGOSTURA®.

Challenged to make two cocktails in just seven minutes, Mr. Letoa made an Amaro Cocktail using Amaro di ANGOSTURA® called “Deliciousness” and a Rum Cocktail, using Angostura 1824® and two dashes each of ANGOSTURA® aromatic bitters and ANGOSTURA® orange bitters, which he called “Old Flame.”

In addition to the title of Angostura® Global Cocktail Challenge Champion, Mr. Letoa takes home US$10,000 and a two-year contract as Angostura’s® Global Brand Ambassador, representing ANGOSTURA® aromatic bitters, ANGOSTURA® orange bitters, Angostura® Rums and Amaro di ANGOSTURA®.

“Now I’m looking forward to meeting people and telling them about the ethos and the passion of the people that make Angostura’s® rums and bitters,” says Mr. Letoa, adding that of all the cocktail competitions he has entered the Angostura® Global Cocktail Challenge was “the toughest.”

Two other trophies were awarded: Best Amaro Cocktail, to Pedro Martinez of France, representing the European Union, and Best Rum Cocktail, to Johnny Mansoor of Lebanon, representing the Middle East and African Region.

For more information visit www.AngosturaGlobalCocktailChallenge.com.

ANGOSTURA NAMES SALESMAN OF THE YEAR FOR 2017

Kendall Browne was named Salesman of the Year for 2017 at the awards ceremony held on January 31st. He was the first to make his targets for Rum sales and Agency product sales for the company. Runners-up were Sheldon Mendoza and Errol Lall respectively, while most improved salesman was Leno Jones. Sheldon Mendoza was the salesmans’ choice and most consistent over the past few years, was Derek Thompson.

All Salesmen worked hard in 2017 to achieve their targets, despite a challenge year and the company is proud of their efforts. In her address to the salesmen, the CEO Genevieve Jodhan expressed her heartfelt thanks. “Thank you for your dedication…Thank you for your support and commitment…Thank you for having the courage to journey with us – the leadership team, as we transform the company and work together to build the future of Angostura.”

As Angostura progresses, the salesmen will continue to play an important part in achieving profits and growing the business. The company recognises them for their determination and loyalty to a brand that is loved the world over and one that has stood the test of time.

SOLERA OPENS AT C3 CENTRE, SAN FERNANDO

Port of Spain, Trinidad. 25th January, 2018. Angostura Limited has expanded its retail footprint with the opening of a new Solera store in the recently developed C3 Centre in South Trinidad. The Solera C3 outlet was opened late last year, but today marks its official opening.

It is expected that the modern, state-of-the art shopping experience offered at C3 Centre will continue to grow and become the shopping destination of choice for the area. The Solera Stores are designed to be an expression and extension of the House of Angostura and allows the company to offer a comprehensive beverage portfolio. We are witnessing an evolution of the wine & spirits consumer to one of sophistication, wanting a more specialized and informed shopping experience. Solera and Angostura are intent on providing just that.

“Today’s Angostura is on the move! We intend to become the most admired beverage company in the Caribbean and to do that we are continually reassessing, expanding and innovating our product portfolio and our distribution channels – Solera is just one example of that forward thinking mindset” says Genevieve Jodhan, CEO of Angostura.

The Solera stores present all the products that the House of Angostura manufactures and all the imported products that are distributed exclusively across Trinidad and Tobago by Angostura Ltd., in one location. The first Solera outlet in St. Clair opened its doors in February 2014 and has been tremendously successful, experiencing growth from inception, despite the competitive and challenging environment.

Newtown Playboys Steel Symphony

The House of Angostura and its brand White Oak, sponsor of Newtown Playboys Steel Symphony, congratulates the band on winning the Single Pan Band Category in the 2018 Trinidad and Tobago National Panorama Competition held on Sunday 14th January.

Successfully defending their title at the Princess Royal Park Basketball Court, Arima, the White Oak sponsored champions performed David Rudder’s ‘The Hammer’. The rendition of this classic led the band to score a total of 286 points, securing their victory for a second year running. Director of Newtown Playboys Steel Symphony, Mr. Keron Valentine, expressed that “the win was expected” and boasted that they “are the first band from the Northern region to have won this title for two consecutive years.”

Angostura Limited once again, congratulates the band on their achievement and is pleased to have them carry the flag of the company’s dominant local brand – White Oak.

Angostura® bitters is the World’s Top Selling and Trending Bitters

Port of Spain, Trinidad.  11th January, 2018.  The world’s best bars have spoken, and they’ve named ANGOSTURA® aromatic bitters and ANGOSTURA® orange bitters as their top bitters brands.

Drinks International has released its prestigious Annual Bar Report 2018 and Angostura® has swept the bitters category, winning the awards for the “Number 1 Selling Bitters” and the “Number 1 Trending Bitters,” respectively.

Drinks International is one of the most trusted and respected global drinks journals. Its prestigious Annual Bar Report provides a snapshot of the buying habits of elite bars around the world. This year’s expanded list of voters included bar owners, managers and head mixologists from Drinks International’s World’s 50 Best Bars group, Asia’s 50 Best Bars, the Time Out Bar Awards, The Class Bar Awards, Taste of the Cocktail, and the Mixology and Australian Bartender Awards.

“We are pleased with the results of the poll,” says House of Angostura® Chief Executive Officer Genevieve Jodhan, “today’s bitters market is more competitive than ever and these awards show that Angostura® bitters is truly in a class of its own.”

“As a brand which has dominated the category for almost 200 years, we take pride in the fact that every great bar in the world uses our bitters. We are delighted that we are the Top Trending Bitters — that tells us that our education program, fuelled by our Global Cocktail Challenge that targets young, up and coming bartenders and mixologists, is yielding positive results.”

Angostura® bitters is made with the original closely guarded secret recipe first developed in 1824 by company founder, Dr. Johann Siegert. The brand is manufactured exclusively in Trinidad and Tobago, in the Caribbean, and holds the Royal Warrant of Appointment to the Crown first granted to it in 1955.

Diamond Jubilee

Angostura® aromatic bitters is proud to have held a Royal Warrant of Appointment from HM Queen Elizabeth II since 1955. In 2012, the 60th year of her Majesty’s reign, we broke with nearly 200 years of tradition by re-designing the Angostura ® aromatic bitters. This was with the aim to raise funds for the Queen Elizabeth Scholarship Trust, the official charity of the Royal Warrant Holders Association, which makes awards to craftsmen and women to help them further their careers. Only 24,000 bottles were available world-wide.

Angostura Holdings Limited has a policy framework

Angostura Holdings Limited has a policy framework which is outlined in its Employee handbook and a Whistleblower policy in place. Under the Whistleblower process, employees may anonymously report matters including issues of sexual harassment without fear of retaliation. It also guides the Company to protect the confidentiality of harassment allegations as an investigation pursues.

A Board of Directors meeting is scheduled for later this week and this matter is expected to engage the Board’s attention.

Angostura Holdings Limited policy on the issue is clear. Sexual harassment is not condoned or tolerated in the workplace and employees are made aware of their rights, roles and responsibilities if they feel they have been a victim of harassment. We treat all accusations of sexual harassment allegations very seriously regardless of whom they are directed toward.

In keeping with Angostura Holdings Limited’s policy and as a matter of responsible corporate behaviour, as the investigation proceeds and for the protection of the complainant, records of the complaint of harassment will not be shared in the public domain.