At an awards ceremony held on Friday 7th December, The House of Angostura announced the five finalists for its inaugural Angostura Champions Award for community service: Christopher Dennis, Elspeth Duncan, Frank Edwards, Koriella Espinoza and Donald McLean James. Koriella Espinoza was subsequently named the “Angostura Champion of the Year 2018” at the formal event held at the company’s premises.
Launched this year, Angostura Champions is an annual awards programme initiated by the company to celebrate individuals who perform outstanding community service and work toward improving the lives of others in Trinidad and Tobago. The awards programme aims to showcase the chosen Champions’ exceptional contributions to society, thus encouraging a sense of service, much needed in our nation today.
This year’s winner, Koriella Espinoza, is the founder of Korie’s Kids, an organization that supports children diagnosed with cancer and their families, and has empowered children since 2005. The other nominees’ work was also highly commendable. Christopher Dennis has for over seven years, run a youth coaching programme called Fools Can’t Surf, which motivates young people in Balandra and the surrounding areas through sport. Elspeth Duncan is a dedicated animal rescuer and animal welfare activist, active in Tobago. Frank Edwards is the founder and manager of the Morvant Football Academy, which has built camaraderie amongst young people in the community for over a decade. Donald McLean James is the founder of the Professional Barbering School, which mentors young people and provides free haircuts to those in need.
Nominations were open to the public for six weeks in August and September and the programme received an overwhelming number of high-caliber nominations. Nominated individuals were judged by a panel of notable members of society who selected the five finalists and then the “Angostura Champion of the Year 2018” through a points-based system.
“The House of Angostura has always taken its role as a responsible corporate citizen seriously and is proud to present this new initiative, celebrating and supporting the service being done by responsible, caring, citizens across the country,” said Terrence Bharath, Chairman of Angostura Limited. “It is wonderful to see the exceptional work being done by dedicated individuals and we would like to extend sincere appreciation to all those who sent in their nominations,” he ended.
Angostura® has won the Trinidad and Tobago Manufacturers’ Association (TTMA) Award for Most Successful Market Entrant in the large category, at the recently held Excellence in Manufacturing Awards, which recognise the highest standards in manufacturing excellence, and rewards those who have made significant contributions to the development of T&T.
The Award for Most Successful Market Entrant is given to a company that has successfully traded goods to a new export market within the last two years and best demonstrates excellence in the trade and export of products.
Angostura®’s strategic thrust into new markets has resulted in record-breaking levels of new market penetration into Europe, Middle East, Africa and Asia (the EMEAA region), with entry into 19 new markets in the last two years — a tremendous achievement and a major stepping stone as Angostura® works to secure its position as a world leader in bitters and spirits.
In 2017 alone, the House of Angostura® entered the markets of Kazakhstan, Moldova, Croatia, Hungary, Taiwan, Ghana, Tanzania, Uganda, and Poland, topping the company’s eight new market launches in 2016.
In the first half of 2018, Angostura® launched its brands in two additional new markets, Azerbaijan and Slovenia, and the company plans to enter two more new markets later this year: Vietnam and China.
Angostura® CEO Genevieve Jodhan says: “We are tremendously pleased to be recognised by the TTMA for our success; 2017 was a very strong year for the House of Angostura® in EMEAA – we took the business to new levels, and 2018 looks set to match that success. There are many opportunities be unlocked, but the foundations we have laid are getting stronger and stronger.”
“The future of Angostura®’s brand building internationally is positive. We are fortunate to have dedicated distribution partners in the markets and at the all-important bar and trade level, we have worked very hard to build these relationships,” she adds.
Port of Spain, Trinidad & Tobago: The House of Angostura® is thrilled to announce the newest addition to its award-winning Cask Collection, No. 1 Oloroso Sherry, which will arrive this month, on 26th September 2018. Only 16,200 bottles will be made available in select markets worldwide.
This is the third edition from Angostura’s Cask Collection, a range of limited edition which is entirely dedicated to rums matured in different types of casks. The Cask Collection celebrates the House of Angostura’s® rich heritage and artistry in blending some of the world’s finest rums, and is a testament to Don Carlos Siegert, son of the brand’s founder, whose dream it was to make the “smoothest blend in the new world.”
“Angostura® Cask Collection No.1 Oloroso Sherry is a masterwork, a one-of-a-kind rum that reaches the highest achievement in the rum world – an exquisite roundness and smoothness without sacrificing personality,” says Angostura’s Chief Executive Officer, Genevieve Jodhan.
Bottled at 40% and the first rum that Angostura® has matured in sherry casks, Angostura® Cask Collection No. 1 Oloroso Sherry has been created with a fusion of techniques learned from the Old World and perfected in the New World. This silky smooth, complex rum is a beautiful amber with superb clarity. Warm, rounded aromas and a delicate nose of cocoa, molasses, oak and sweet prune inform the well-rounded blend, which offers flavours of woodiness, roasted nuts and hints of sherry, and a medium rounded and oaky finish.
“The House of Angostura® has been experimenting with ageing rum in different types of casks and techniques for many years, but this is the first time we have used Oloroso Sherry Casks to mature one of our rums,” says Angostura’s Marketing Executive Natasha Mustapha Scott, “We wanted to explore the results of a rum aged in American oak with extended time in an Oloroso Sherry Cask — in this case the blend of aged rums was finished for nine more months in Oloroso Sherry Casks.”
This is the third rum in the Angostura® Cask Collection. Each limited edition introduced into the range offers the recipient a first-time experience, that cannot be replicated after the bottles have been sold. The predecessors of No. 1 Oloroso Sherry — No. 1 First Fill Bourbon (2013) and No. 1 French Oak (2015) — both won the coveted Rum Journal Rum of the Year Award.
Port of Spain, Thursday 18th October, 2018. The House of Angostura has won six medals in the prestigious annual SIP Awards. The company won Platinum for its ANGOSTURA® Orange Bitters, Angostura® 1919 and Angostura® 7 Year Old, Double Gold medal for Amaro di ANGOSTURA® and Gold Medals for Angostura® 1824 and Angostura® 5 Year Old. All its Rums and Amaro were awarded the Consumer’s Choice Award as well.
The SIP Awards is a unique event on the global spirits calendar — it’s the only blind tasting competition that enlists consumers as judges; the results are therefore unaffected by industry bias and truly reflect the consumer’s opinion. This was the 10th annual hosting of the event and saw a new record of 783 spirit brand entries, a dramatic increase in engagement with the spirit industry and consumers.
SIP enlisted 122 consumer judges for the competition this year, strategically chosen from all demographics with the goal of bringing the people who regularly consume the competing spirits together to decide which brands deserved the award.
“With more entries than ever before, this year’s edition of the SIP Awards was even more competitive,” says Angostura’s Executive Manager-Marketing, Natasha Mustapha-Scott, “so the House of Angostura’s achievements really demonstrate our brands’ premium quality and their appeal to the people who really matter — the consumers!”
The House of Angostura continues its highly successful holiday intern programme this July-August by mentoring 9 young interns, the largest number yet to be engaged in the programme.
The interns are all university students who have been carefully selected from a number of talented applicants. They will work across the company in the fields of Finance, Regional Sales, International Sales, Marketing, Operations, and Quality Management & Blending.
“Angostura’s Summer Internship Programme ensures that our future leaders are able to bridge the gap between theory and real-life work experiences,” says Angostura’s Human Resources Manager, Rachael Sudan. “This is the fifteenth year of the Programme and our aim is to provide professional development to promising young individuals, to help them pursue rewarding and successful careers in the future.”
“The Programme is designed to give university students an opportunity to gain working experience in their field of study. We pride ourselves on ensuring that the program is successful and that the students are exposed to all aspects of the business.”
The interns join Angostura’s Graduate Work Interns (GWI) at the company’s head office and factory facilities based in Laventille. Angostura has been running its GWI programme since 1998 and currently has 4 GWIs enrolled in the fields of Human Resources, Marketing, Operations, and Communications. Each GWI spends a year at Angostura working in their respective field.
Chief Executive Officer of Angostura Holdings Limited, Genevieve Jodhan, with the enthusiastic endorsement of the Chairman and members of the Board, this week announced the ‘Angostura Champions’ award. “This is an initiative to recognise individuals who are making a positive impact through community service” she said. “It will be an annual Award and will showcase the extraordinary contributions being made by responsible citizens across Trinidad and Tobago.”
The Angostura Champions initiative will honour individuals dedicated to serving their communities through social and economic projects or programmes that are focused on improving the standard of living and the happiness factor in their communities.
Everyone knows someone who leads by example in the community, someone who helps, gives advice, encourages, makes life a little easier for others, someone who is always willing to listen. You might want to nominate that someone as your Angostura Champion. The rules to enter your nomination are very simple:
- The nominee must be an individual of at least 18 years of age. Groups, Organisations and NGOs will not be considered. Self-nominations will not be accepted
- The nominee’s community service must be ongoing in 2018
- The nominee cannot have been previously selected for an award or recognition for their community service
- Individuals submitting nominations must be at least 18 years of age
- The nominee must be a citizen of Trinidad and Tobago
- You must include a detailed short essay (300-500 words) describing your nominee’s community work, explaining how he/she is making a difference. Please ensure that your submission demonstrates the individual’s leadership, initiative and dedication to improving the lives of others.
- If you need help with your nomination form, please call 868-623-1841 extension 182 or email firstname.lastname@example.org
- Nominations are open until September 14, 2018.
The nomination form can be found online at champions.angostura.com
as well as in the national newspapers.
Nominees may be contacted by Angostura to provide additional information and to have their information verified. False or deceptive nominations will not be accepted, and Angostura reserves the right to request and verify additional information from nominees in order for their nominations to be considered.
“Angostura Champions starts now!” said Mrs. Jodhan. “Your nominations will be judged by a team of eminent judges and five finalists will be selected through a points system. The finalist, the winning ‘Angostura Champion of the Year,’ will be announced at the House of Angostura Charity Gala and Awards Ceremony on Saturday November 3, 2018. Our Angostura Champions will receive our support to continue and expand their work in their communities. Angostura looks forward to this exciting collaboration with the nation’s communities.”
Port of Spain, Trinidad. Monday 25th July, 2018: In continuing Angostura’s CSR efforts for the community of Laventille/Morvant, the company has rewarded the high performing SEA students from 14 primary schools in the area. Each student received vouchers for books from their first-form book list. Councillors in the region were also presented with vouchers to assist other children in need of support for entry into secondary schools this September, at the presentation ceremony held on the company premises on Saturday 21st July.
The schools they will be attending include; St. Joseph’s Convent, St Joseph and Port of Spain, Bishop’s Anstey High, St. Anthony’s College, St. Georges College, Holy Name Convent, St. Augustine Sec., South East POS Sec., Barataria South Gov’t Sec., Providence Girls’, Belmont Boys Sec., and Success Laventille Sec.
At the event, Ms. Thora Best, Project Coordinator of the Laventille/Morvant Schools’ Improvement Project, gave greetings at the event and commended the company on this initiative, which she said is aligned with the schools’ improvement project. “This complements my efforts in enhancing the education system in the area and supporting those in need of assistance in furthering their education. I also congratulate the students for their achievements” said Best. Senior Manager, Hospitality and Communications at Angostura Limited, Giselle Laronde-West, encouraged the children to strive for excellence and to continue to work hard to achieve their goals, while ensuring that they “find a good balance between academics and extra-curricular activity, especially in the areas of sport and culture.” She also stressed to the parents attending, their need to continuously support their children and motivate them to be the best that they can be.
MP for Laventille East/Morvant, Adrian Leonce was also in attendance along with Councillors for the Laventille, Morvant and Beetham areas – Akil Audain, Jason Alexander, Adanna Griffith-Gordon, Kwesi Antoine and Franz Lambkin, who received their vouchers from Laronde-West.
The House of Angostura continues to support its surrounding community through assistance in the areas of education, sport and culture.
Port of Spain Friday 13th July, 2018: The House of Angostura® has successfully launched its rums and bitters in Azerbaijan with a newly appointed distributor, BIBIT MMC.
Azerbaijan will now enjoy the complete Angostura premium rum range – Angostura® 1919, Angostura® 1824, Angostura® 1787, Angostura Reserva®, Angostura® 5 Year Old Rum, and Angostura® 7 Year Old Rum – as well as the company’s herbal liqueur, Amaro di ANGOSTURA®, and its iconic ANGOSTURA® aromatic bitters and ANGOSTURA® orange bitters.
Angostura’s Azerbaijan distributor, BIBIT MMC, is a well-established and active proponent of bar and cocktail culture in the country. BIBIT MMC Managing Director, Husein Khudaverdiyev, says: “Here at BIBIT MMC we are always in search for unique, quality products to extend our spirits portfolio and our cooperation with the House of Angostura is a very important milestone in our business development. We aim to be at the forefront of the local cocktail and drinks culture development in Azerbaijan, and Angostura’s products perfectly match our philosophy and our zeal for giving Azerbaijani customers the best the world can offer.”
Following a portfolio presentation to familiarise the BIBIT MMC’s Sales Team with the products in the House of Angostura® portfolio, the launch campaign kicked off in March with a series of special events in in Azerbaijan’s capital, Baku, introducing both consumers and trades people to the House of Angostura®’s products.
As part of the launch activities, renowned bartender, Nazar Makarov, a finalist in the Angostura Global Cocktail Challenge 2014 and Angostura’s National Brand Ambassador for Ukraine, led an Angostura mixology masterclass for the local bartender community, which demonstrated how to incorporate Angostura’s products into their repertoires.
The House of Angostura® Cocktail Night, the official launch party, was held on 16 March 2018 at Buddha Bar Baku, a popular venue at the heart of Azerbaijan’s capital city. Makarov was the guest-bartender at the event, serving Orange Daiquiris with Angostura® 1919 and Trinidad’s renowned Queen’s Park Swizzle with Angostura® 7 Year Old Rum, as well as a selection of other signature drinks and cocktail classics using Amaro di ANGOSTURA® and ANGOSTURA® aromatic bitters.
Dimitri Belyavsky, Regional Director of Artisan Spirits Limited, Angostura’s agent for Europe, Middle East, Asia & Africa, said of the launch, “The on-trade scene has been showing extensive development in Azerbaijan in the recent periods. As the local trade and end-consumer become more knowledgeable and discerning it is just the right time to introduce them to the unique world of Angostura.”
The Laventille/Morvant Future Growers’ Project – Agri Fair
, was held on July 4th
at the Chinapoo primary school Morvant where students sold their produce to patrons, grown from their hydroponic systems set up in participating schools. The Project was a collaboration between Angostura Limited, the MP for Laventille East/Morvant’s constituency office, the UWI’s Food & Agriculture faculty and the NGO W.A.N.D. MP Adrian Leonce was in attendance, addressing the gathering and taking the time to meet the children and view the hydroponic system at the school.
The fair was the culmination of the Project which was formed in mid-2017. The objective of the Project was to teach children at primary school level the financial and health benefits that can be gained by growing their own food at home. After some instructions on how to care for and maintain the units, the UWI team set up hydroponic systems in 8 primary schools in the area last month and a variety of lettuce and patchoi seedlings were transplanted into the systems.
Several schools had already reaped their crops, which grew beyond everyone’s expectations. These were sold or given away to teachers and the children, and the revenue generated was used to purchase new seedlings. At least two schools were able to sell more produce at the Agri Fair and the students who attended were able to see some of the other ways to grow produce as there were several displays by the following organisations – PCS Nitrogen, Caribbean Chemicals, FT Farfan, WHYFarm, NAMDEVCO and the UWI Faculty of Food and Agriculture. Other sponsors were Nestle Orchard, Blue Waters, Angostura LLB and The Scotiabank.
Angostura is pleased to have been a part of this effort to teach children the value and benefits of learning to grow their own food, both from a health and a financial perspective and encourage others to follow.
For information: Giselle Laronde-West 686-7580 email@example.com
Concerted International Thrust sees Angostura enter
19 new markets in just three years
The House of Angostura’s strategic thrust into new markets is paying dividends for the company, with record-breaking levels of new market penetration into Europe, Middle East, Africa and Asia (the EMEAA region).
In the first half of this year, Angostura launched its brands in two new markets: Azerbaijan and Slovenia, with China due to open later this year. This follows on the heels of nine new market launches in 2017 alone (Kazakhstan, Moldova, Croatia, Hungary, Taiwan, Ghana, Tanzania, Uganda and Poland), topping the company’s eight new market launches in 2016.
This means that The House of Angostura® has launched its brands into a total of 19 new markets in the EMEAA in just the last three years, a tremendous achievement and a major stepping stone as the House of Angostura works to secure its position as a world leader in rum and bitters.
According to Andy Holmes, Founder and Managing Director of Artisan Spirits Ltd., Angostura’s Sales Agents for the EMEAA: “2017 was another strong year for Angostura in EMEAA – we’ve taken the business to new levels again. There’s a lot of opportunity still to be unlocked, but the foundations laid are getting stronger and stronger.”
Holmes continued: “We’re fortunate to have very motivated distribution partners in the markets and at the all-important bar and trade level, we’ve worked hard to build real supporters and Ambassadors of Angostura’s rum, bitters and Amaro brands. With these two key ingredients, together with creative promotional programs, product innovations and strong support from ourselves, the future of Angostura’s business across EMEAA is definitely healthy. We do our best to let Trinidad and Tobago’s sunshine, joy and fun shine through the Angostura brand and the markets just love the energy and quality the brand brings!”
Angostura has also enjoyed major breakthroughs in the realignment of its route-to-market partners, the cornerstone of the company’s international brand-building success. Changes of distribution partners were effected in the Netherlands, Greece and Lebanon, establishing solid, trustworthy new distributor relationships in each of these markets which are fit-for-purpose for the long term.
While Angostura has been involved in the Greek market since 2009, the company’s rum and bitters business there more than doubled between 2015 and 2017. “Despite all the economic troubles this market has recently had to weather, the bar scene in Greece has proved to be one of the most dynamic and high quality in Europe.” says Holmes, “Previously our business was concentrated in the Athens region, however coverage today is more balanced, and includes Thessaloniki and, importantly, the islands, to help capture our share of the more than 30 million tourists who travel to Greece each year.”
Holmes notes that Angostura has been in the Ukraine market (population 52 million) since 2005. “Ukraine’s imported rum market has grown 10 times its size since 2007, offering very positive opportunities for the growth of Angostura’s range of rums,” he says “with further strong category growth expected, our ambition is to double our business in the market every two years, to solidify our position as a “must-stock” brand by any premium bar or club. Amaro di ANGOSTURA® is also showing potential for growth with the market naturally leaning towards slightly sweeter yet aromatic flavour styles.”
In her message in the House of Angostura’s 2017 Annual Report Chief Executive Officer, Genevieve Jodhan said Angostura would “seek growth in carefully selected and targeted segments and markets,” noting that “continued alignment of our international distribution network is key to long term growth of our export brands – Angostura Bitters, Angostura premium rums, Lemon, Lime and Bitters and Amaro di ANGOSTURA.”
“As we proceed into 2018, our aim is to consolidate our gains locally and push for advancement in key international markets. In so doing, our ambition is to innovate faster to secure a strong place for the Group in the industry globally, as we build a better future,” said Jodhan.
To view the House of Angostura 2017 Annual Report in full, visit www.angostura.com/investor-relations/