The House of Angostura continues its highly successful holiday intern programme this July-August by mentoring 9 young interns, the largest number yet to be engaged in the programme. The interns are all university students who have been carefully selected from a number of talented applicants. They will work across the company in the fields of Finance, Regional Sales, International Sales, Marketing, Operations, and Quality Management & Blending. “Angostura’s Summer Internship Programme ensures that our future leaders are able to bridge the gap between theory and real-life work experiences,” says Angostura’s Human Resources Manager, Rachael Sudan. “This is the fifteenth year of the Programme and our aim is to provide professional development to promising young individuals, to help them pursue rewarding and successful careers in the future.” “The Programme is designed to give university students an opportunity to gain working experience in their field of study. We pride ourselves on ensuring that the program is successful and that the students are exposed to all aspects of the business.” The interns join Angostura’s Graduate Work Interns (GWI) at the company’s head office and factory facilities based in Laventille. Angostura has been running its GWI programme since 1998 and currently has 4 GWIs enrolled in the fields of Human Resources, Marketing, Operations, and Communications. Each GWI spends a year at Angostura working in their respective field.
Chief Executive Officer of Angostura Holdings Limited, Genevieve Jodhan, with the enthusiastic endorsement of the Chairman and members of the Board, this week announced the ‘Angostura Champions’ award. “This is an initiative to recognise individuals who are making a positive impact through community service” she said. “It will be an annual Award and will showcase the extraordinary contributions being made by responsible citizens across Trinidad and Tobago.” The Angostura Champions initiative will honour individuals dedicated to serving their communities through social and economic projects or programmes that are focused on improving the standard of living and the happiness factor in their communities. Everyone knows someone who leads by example in the community, someone who helps, gives advice, encourages, makes life a little easier for others, someone who is always willing to listen. You might want to nominate that someone as your Angostura Champion. The rules to enter your nomination are very simple:
- The nominee must be an individual of at least 18 years of age. Groups, Organisations and NGOs will not be considered. Self-nominations will not be accepted
- The nominee’s community service must be ongoing in 2018
- The nominee cannot have been previously selected for an award or recognition for their community service
- Individuals submitting nominations must be at least 18 years of age
- The nominee must be a citizen of Trinidad and Tobago
- You must include a detailed short essay (300-500 words) describing your nominee’s community work, explaining how he/she is making a difference. Please ensure that your submission demonstrates the individual’s leadership, initiative and dedication to improving the lives of others.
- If you need help with your nomination form, please call 868-623-1841 extension 182 or email email@example.com
- Nominations are open until September 14, 2018.
Port of Spain, Trinidad. Monday 25th July, 2018: In continuing Angostura’s CSR efforts for the community of Laventille/Morvant, the company has rewarded the high performing SEA students from 14 primary schools in the area. Each student received vouchers for books from their first-form book list. Councillors in the region were also presented with vouchers to assist other children in need of support for entry into secondary schools this September, at the presentation ceremony held on the company premises on Saturday 21st July. The schools they will be attending include; St. Joseph’s Convent, St Joseph and Port of Spain, Bishop’s Anstey High, St. Anthony’s College, St. Georges College, Holy Name Convent, St. Augustine Sec., South East POS Sec., Barataria South Gov’t Sec., Providence Girls’, Belmont Boys Sec., and Success Laventille Sec. At the event, Ms. Thora Best, Project Coordinator of the Laventille/Morvant Schools’ Improvement Project, gave greetings at the event and commended the company on this initiative, which she said is aligned with the schools’ improvement project. “This complements my efforts in enhancing the education system in the area and supporting those in need of assistance in furthering their education. I also congratulate the students for their achievements” said Best. Senior Manager, Hospitality and Communications at Angostura Limited, Giselle Laronde-West, encouraged the children to strive for excellence and to continue to work hard to achieve their goals, while ensuring that they “find a good balance between academics and extra-curricular activity, especially in the areas of sport and culture.” She also stressed to the parents attending, their need to continuously support their children and motivate them to be the best that they can be. MP for Laventille East/Morvant, Adrian Leonce was also in attendance along with Councillors for the Laventille, Morvant and Beetham areas – Akil Audain, Jason Alexander, Adanna Griffith-Gordon, Kwesi Antoine and Franz Lambkin, who received their vouchers from Laronde-West. The House of Angostura continues to support its surrounding community through assistance in the areas of education, sport and culture.
Port of Spain Friday 13th July, 2018: The House of Angostura® has successfully launched its rums and bitters in Azerbaijan with a newly appointed distributor, BIBIT MMC. Azerbaijan will now enjoy the complete Angostura premium rum range – Angostura® 1919, Angostura® 1824, Angostura® 1787, Angostura Reserva®, Angostura® 5 Year Old Rum, and Angostura® 7 Year Old Rum – as well as the company’s herbal liqueur, Amaro di ANGOSTURA®, and its iconic ANGOSTURA® aromatic bitters and ANGOSTURA® orange bitters. Angostura’s Azerbaijan distributor, BIBIT MMC, is a well-established and active proponent of bar and cocktail culture in the country. BIBIT MMC Managing Director, Husein Khudaverdiyev, says: “Here at BIBIT MMC we are always in search for unique, quality products to extend our spirits portfolio and our cooperation with the House of Angostura is a very important milestone in our business development. We aim to be at the forefront of the local cocktail and drinks culture development in Azerbaijan, and Angostura’s products perfectly match our philosophy and our zeal for giving Azerbaijani customers the best the world can offer.” Following a portfolio presentation to familiarise the BIBIT MMC’s Sales Team with the products in the House of Angostura® portfolio, the launch campaign kicked off in March with a series of special events in in Azerbaijan’s capital, Baku, introducing both consumers and trades people to the House of Angostura®’s products. As part of the launch activities, renowned bartender, Nazar Makarov, a finalist in the Angostura Global Cocktail Challenge 2014 and Angostura’s National Brand Ambassador for Ukraine, led an Angostura mixology masterclass for the local bartender community, which demonstrated how to incorporate Angostura’s products into their repertoires. The House of Angostura® Cocktail Night, the official launch party, was held on 16 March 2018 at Buddha Bar Baku, a popular venue at the heart of Azerbaijan’s capital city. Makarov was the guest-bartender at the event, serving Orange Daiquiris with Angostura® 1919 and Trinidad’s renowned Queen’s Park Swizzle with Angostura® 7 Year Old Rum, as well as a selection of other signature drinks and cocktail classics using Amaro di ANGOSTURA® and ANGOSTURA® aromatic bitters. Dimitri Belyavsky, Regional Director of Artisan Spirits Limited, Angostura’s agent for Europe, Middle East, Asia & Africa, said of the launch, “The on-trade scene has been showing extensive development in Azerbaijan in the recent periods. As the local trade and end-consumer become more knowledgeable and discerning it is just the right time to introduce them to the unique world of Angostura.”
The Laventille/Morvant Future Growers’ Project – Agri Fair, was held on July 4th at the Chinapoo primary school Morvant where students sold their produce to patrons, grown from their hydroponic systems set up in participating schools. The Project was a collaboration between Angostura Limited, the MP for Laventille East/Morvant’s constituency office, the UWI’s Food & Agriculture faculty and the NGO W.A.N.D. MP Adrian Leonce was in attendance, addressing the gathering and taking the time to meet the children and view the hydroponic system at the school. The fair was the culmination of the Project which was formed in mid-2017. The objective of the Project was to teach children at primary school level the financial and health benefits that can be gained by growing their own food at home. After some instructions on how to care for and maintain the units, the UWI team set up hydroponic systems in 8 primary schools in the area last month and a variety of lettuce and patchoi seedlings were transplanted into the systems. Several schools had already reaped their crops, which grew beyond everyone’s expectations. These were sold or given away to teachers and the children, and the revenue generated was used to purchase new seedlings. At least two schools were able to sell more produce at the Agri Fair and the students who attended were able to see some of the other ways to grow produce as there were several displays by the following organisations – PCS Nitrogen, Caribbean Chemicals, FT Farfan, WHYFarm, NAMDEVCO and the UWI Faculty of Food and Agriculture. Other sponsors were Nestle Orchard, Blue Waters, Angostura LLB and The Scotiabank. Angostura is pleased to have been a part of this effort to teach children the value and benefits of learning to grow their own food, both from a health and a financial perspective and encourage others to follow. For information: Giselle Laronde-West 686-7580 firstname.lastname@example.org
Concerted International Thrust sees Angostura enter 19 new markets in just three years The House of Angostura’s strategic thrust into new markets is paying dividends for the company, with record-breaking levels of new market penetration into Europe, Middle East, Africa and Asia (the EMEAA region). In the first half of this year, Angostura launched its brands in two new markets: Azerbaijan and Slovenia, with China due to open later this year. This follows on the heels of nine new market launches in 2017 alone (Kazakhstan, Moldova, Croatia, Hungary, Taiwan, Ghana, Tanzania, Uganda and Poland), topping the company’s eight new market launches in 2016. This means that The House of Angostura® has launched its brands into a total of 19 new markets in the EMEAA in just the last three years, a tremendous achievement and a major stepping stone as the House of Angostura works to secure its position as a world leader in rum and bitters. According to Andy Holmes, Founder and Managing Director of Artisan Spirits Ltd., Angostura’s Sales Agents for the EMEAA: “2017 was another strong year for Angostura in EMEAA – we’ve taken the business to new levels again. There’s a lot of opportunity still to be unlocked, but the foundations laid are getting stronger and stronger.” Holmes continued: “We’re fortunate to have very motivated distribution partners in the markets and at the all-important bar and trade level, we’ve worked hard to build real supporters and Ambassadors of Angostura’s rum, bitters and Amaro brands. With these two key ingredients, together with creative promotional programs, product innovations and strong support from ourselves, the future of Angostura’s business across EMEAA is definitely healthy. We do our best to let Trinidad and Tobago’s sunshine, joy and fun shine through the Angostura brand and the markets just love the energy and quality the brand brings!” Angostura has also enjoyed major breakthroughs in the realignment of its route-to-market partners, the cornerstone of the company’s international brand-building success. Changes of distribution partners were effected in the Netherlands, Greece and Lebanon, establishing solid, trustworthy new distributor relationships in each of these markets which are fit-for-purpose for the long term. While Angostura has been involved in the Greek market since 2009, the company’s rum and bitters business there more than doubled between 2015 and 2017. “Despite all the economic troubles this market has recently had to weather, the bar scene in Greece has proved to be one of the most dynamic and high quality in Europe.” says Holmes, “Previously our business was concentrated in the Athens region, however coverage today is more balanced, and includes Thessaloniki and, importantly, the islands, to help capture our share of the more than 30 million tourists who travel to Greece each year.” Holmes notes that Angostura has been in the Ukraine market (population 52 million) since 2005. “Ukraine’s imported rum market has grown 10 times its size since 2007, offering very positive opportunities for the growth of Angostura’s range of rums,” he says “with further strong category growth expected, our ambition is to double our business in the market every two years, to solidify our position as a “must-stock” brand by any premium bar or club. Amaro di ANGOSTURA® is also showing potential for growth with the market naturally leaning towards slightly sweeter yet aromatic flavour styles.” In her message in the House of Angostura’s 2017 Annual Report Chief Executive Officer, Genevieve Jodhan said Angostura would “seek growth in carefully selected and targeted segments and markets,” noting that “continued alignment of our international distribution network is key to long term growth of our export brands – Angostura Bitters, Angostura premium rums, Lemon, Lime and Bitters and Amaro di ANGOSTURA.” “As we proceed into 2018, our aim is to consolidate our gains locally and push for advancement in key international markets. In so doing, our ambition is to innovate faster to secure a strong place for the Group in the industry globally, as we build a better future,” said Jodhan. To view the House of Angostura 2017 Annual Report in full, visit www.angostura.com/investor-relations/ Contact: email@example.com
Angostura Provides Personal Safety Workshops for Female Employees Thursday, June 14, 2018, Port of Spain: Angostura has partnered with MH Tactical Response Group to offer “I Will Not Be A Victim” courses for female employees of the company. This series of defensive workshops teaches female employees how to survive a potential violent confrontation. The MH Tactical Response team utilizes modern tactical training techniques and survival methodology to equip participants with skills and techniques to survive or prevent a violent confrontation. By simulating potential real-life encounters, attendees gain an understanding of how to respond in a crisis situation and develop a survival plan. The workshop is designed to heighten participants’ awareness of criminal activity in Trinidad & Tobago. Trainees learn critical areas to protect and to attack during a violent confrontation for maximum effect with minimal force, how to respond to an attempted sexual assault, how to improvise a weapon for self-defense, and how to use breath to counter panic and function under extreme stress. Participants also learn how to respond to an active killer situation, such as lockdown procedures and steps to follow during and after a robbery. Finally, attendees are taught about human trafficking, cyber stalking and blackmailing in Trinidad & Tobago and how to counter these crimes. This program is innkeeping with Angostura CEO, Genevieve Jodhan’s aim to champion Goal 5 of the United Nations’ Sustainable Development Goals: Achieve gender equality and empower women and girls. Jodhan said, “The fears and insecurities of our women in their daily lives led us to explore providing necessary and relevant training to equip our females with tools to survive in our society”. She added, “We can all benefit from the tools and techniques shared at these sessions. I am pleased to announce that this program will be extended to cover all women over the year. Protecting our staff from becoming a victim of crime is priority for us”. In addition to improved personal safety, benefits of the workshops include empowering female employees and increasing confidence and focus while working under stress. Employees may experience a greater sense of awareness and peace of mind for themselves and their families once equipped with the knowledge that the course provides. So far, between December 2017 and May 2018, 69 female employees have taken part in the training at the House of Angostura. All participants agreed that the training was relevant to them and that they would recommend it to others. Participants commented that the workshops exceeded their expectations, as well as noting the effectiveness of the practical session. Workshops are to be conducted quarterly. Contact: Giselle Laronde-West Senior Manager – Hospitality and Communications LarondG@angostura.com
Port of Spain, Trinidad, 7th May, 2018. The House of Angostura® has taken home four medals at the prestigious and highly competitive Spirits Business – Rum and Cachaça Masters 2018 competition. Both Angostura 1919® and Angostura® 7 Year Old rum won gold medals in the competition, with the judges singling out Angostura 7 Year Old’s “good integration of wood”. Meanwhile, Angostura® Reserva and Angostura® 1787 copped silver. The Spirits Business –Rum & Cachaça Masters competition aims to find and reward the finest rum and cachaça brands on the world stage. It is chaired by The Spirits Business and a panel of leading spirits specialists, and competing rums and cachaças are judged in a blind tasting. Rums were assessed and marked on nose, palate, appearance and overall balance. Only spirits scoring above 70 points received medals. Angostura 1919® won its gold medal in the very competitive Gold Rum Super Premium Category, while Angostura® 7 Year Old won gold in the Dark Rum Aged up to 7 Years Category. Angostura® Reserva won silver in the Premium White Rum Category, as did Angostura 1787® in the Dark Rum Ultra-Premium category. “We are told that this year’s competition was notable for the sheer quality of the expressions on display and by a high degree of innovation,” says Angostura’s Chief Executive Officer, Genevieve Jodhan, “which makes this win very satisfying for our team.” Editor’s Notes: HOUSE OF ANGOSTURA®: A CELEBRATED APPROACH The only rum distillery in Trinidad today, Angostura’s signature style stems from techniques that have stood the test of time:
- Production with only the highest quality molasses
- Fermentation using proprietary culture of yeast
- Distillation in continuous stills
- Core range is aged in charred American oak casks, that were once used for aging bourbon (often referred to as First-Fill Bourbon Casks)
Port of Spain, 31st October, 2017. The House of Angostura, steeped in history and home to the world-famous Angostura® aromatic bitters and award-winning rum range, is proud to accept its latest award from the Trinidad and Tobago Manufacturers Association (TTMA). Named the Most Successful Market Entrant in the Large Business category, the TTMA recognized the company’s ability to break barriers in business development and expansion and this is aligned to the fact that its rums have been named ‘the world’s most awarded rum range’ by the Rum Masters in the past two years. Winning the Manufacturers Association’s award, will assist in their efforts to enter new markets, especially in the Latin American territories, where they are making great progress. Angostura’s focus on the growth of their business not only at home but abroad, has lead them to move toward investments in several lucrative l markets. Angostura is one of the Caribbean’s leading rum producers with a superb collection of rum brands and is the world’s market leader for bitters. Its international range includes: Angostura® aromatic bitters, Angostura® orange bitters, Angostura® 1824, Angostura® 1787, Angostura® 1919, Angostura® Reserva, Angostura® 5 year-old, and Angostura® 7 year-old. Local brands include Angostura® Single Barrel rum, White Oak rum, Forres Park Puncheon rum, Black Label rum, Royal Oak rum and Angostura® Lemon Lime and Bitters. Angostura® aromatic bitters has not been changed since the first bottle was introduced to the world in 1824 and is available in 170 markets around the world. Trinidad and Tobago should feel proud that this national company has been able to successfully export its quality products for almost 200 years. Products, which have been created here in the twin island republic, at the state-of-the-art distillery in Laventille, with a staff of approximately 350 local professionals. The idea of being ‘Proudly Manufactured in TT’ means that at Angostura, the staff are not only proud of their accomplishments as a team, but of their dedication to ensuring that every product is created to perfection. Citizens of Trinidad and Tobago should be honored to know that Angostura is a company that can manufacture high-quality products locally, which are appreciated the world over. They believe that the key to their success lies in the hard work of its employees and the determination in ensuring that they uphold good ethics, integrity and the highest standards in management and environmental practices. The company personifies the spirit of Trinidad and Tobago through its marketing campaigns both here and abroad and embodies the essence of Big-heartedness, Enrichment and Inclusiveness, through their products and all that they do. Their Rum Day celebrations, Rum Festivals, presence in all-inclusive fetes and the like, show their dedication to the nation. They started a cocktail culture that has grown from strength to strength, which has spawned their now well-known, Global Cocktail Challenge, which shares with the international bartending community, the brands of the House of Angostura and the Trinbagonian Carnival experience. This international event which takes place in Trinidad every two years on Carnival Sunday, brings the best bartenders from around the globe, together to compete at the highest level to produce cocktails that showcase our country’s products. It exposes at least 100 persons to the spirit of the islands, the vibrancy of its people and what the country offers; from food to flora and fauna. With recent economic developments, there have been calls from the local business community to encourage the purchase of locally manufactured goods across various industries. With an aim to do this, the TTMA has started the initiative of Support Local/Buy Local, and Angostura is encouraging fellow members, customers and the public at large to purchase locally made goods and support local services, hereby strengthening our local economy. While the company spreads its wings abroad, Angostura plans to continue to share information with the TTMA and its members about their products. They will continue to promote their brands throughout Trinidad and Tobago and expand their retail business through Solera. The Vision of Angostura is to be the world’s best performing supplier of bitters and the most trusted and admired beverage company in the region. It plans to lead the industry with unique products, while enriching lives by creating moments that bring joy and laughter and at the same time, curating a portfolio of brands that bring the spirit of Trinidad to the world.